About Us


About the brand 


The beloved Hanifas Eastern Wear brand has been operating for more than 50 years with various outlets throughout South Africa. In 2010, we incorporated Princess Couture into our fashion range and have watched it bloom into a top contender of women's formal clothes (ranging between stunning evening gowns to Pageant, Prom, Red Carpet, Bridesmaids, Weddings, Matric Farewells and Cocktail In Western And Eastern fashion). 

We take pride in serving a customer base crossing all over Africa, including places like Mozambique, Angola, Namibia , Zambia, South Africa , Zimbabwe, Malawi, amongst others.

Our garments have won awards and been worn at both national and international competitions, such as Miss World South Africa, Miss India, and Miss Earth 

We consistently deliver top-notch quality with a commitment to excellence that is second to none. We quickly earned admiration for our unique, elegant, fashion- forward styles that highlight the female silhouette. Many have tried to copy Princess Couture and Hanifas Eastern Wear designs, but none have ever delivered with the quality and commitment to excellence that we do.

We proudly specialize in both petite and plus sizes (0-28), making PRINCESS COUTURE  and HANIFAS one of the only few in this field of couture to have a fit for every body type.

PRINCESS COUTURE AND HANIFAS also has a section called "GLAMOUR FOR LESS” as a place to grab great high quality dresses for a price any woman can afford.

Our team is available to happily assist you with all your questions. Allow us to help you achieve your desired style.


Hanifas - proudly bringing you the latest Hollywood and Bollywood fashion.